Monthly Archives: February 2013

Building Your Brand with Copywriting Services for Real Estate

The real estate market, like so many others, has become flooded with competitors. Agents trying to make names for themselves have had to find unique ways to stand out from the crowd. With so many great properties and agents available, … Continue reading

Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Real Estate Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Should You Outsource Your Content Creation this Year?

A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading

Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , ,

What is Your Content Marketing Formula?

By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Monday Morning Coffee with U.S. Animal Health Association

Healthy Animals, Healthy People: Group Connects Around Century-Old Roots Picture it:  It’s the 1890s, and vast cattle ranches stretch across the southern states, particularly in Texas. Some ranchers tediously roll out the very “modern” invention of barbed wire to claim … Continue reading

Posted in Content Marketing, Copywriting, Email Marketing, Monday Morning Coffee, Newsletter Marketing, Social Media, Website | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Drive Demand with Content Curation

In today’s content driven world, it can be difficult for marketers to keep up. The pressure to constantly feed fresh content through a variety of different channels has put pressure on companies to “crank it out” so to speak. The … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Does Link Building Help Strengthen a Brand?

Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building … Continue reading

Posted in Brand, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, Website | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Why we Treasure Copywriting

In everything we do to create the perfect marketing strategy, it’s all based on quality content. That content was born of copywriting. For that reason, this is still my favorite video produced by the SJC team. It’s quick – I … Continue reading

Posted in Copywriting | Tagged , , , , , , | 4 Comments

3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond

As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year.  Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading

Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Title Boxing Club

Drop and Give Me Twenty: It’s Tough-Love Fitness By now, everyone’s a little saturated with health and fitness information, with blogs, articles and social media following the typical January trend toward getting in shape. However, there’s something new on the … Continue reading

Posted in Blog Writing, Monday Morning Coffee, Social Media, Social Media Marketing, Support Local | Tagged , , , , , , , , , , , , , , | 2 Comments