Category Archives: Brand

How to Build the Foundation of Strong Brand Strategies

Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the right elements, brand strategies repeatedly … Continue reading

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Find Your Brand’s Story and You’ll Find Your Message

Do you ever feel like you are saying too much? Or worse, not enough? Oftentimes, we get so caught up in feeding as much information as possible to our consumers that we share information just for the sake of sharing. … Continue reading

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How to Tell Your Brand Story: Lego Shows Us How

I remember growing up with several different Lego sets, ranging from a medieval castle to modern day sets. I could build elaborate homes for my modern characters or go back in time and have to save the princess in the … Continue reading

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading

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Your Brand: A Love Story

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Your Brand Story Establishes Loyalty

Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading

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Monday Morning Coffee with The St. Joseph Museum: New Website, New Look

From the journal entries of Civil War soldiers, to the life stories of famous jazz musicians – and from the cultural exhibits of Native Americans to the intriguing tales of early mental health institutions – there’s no doubt the St. Joseph … Continue reading

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How Netflix Rescued its Brand

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading

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Monday Morning Coffee with Pony Espresso

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and … Continue reading

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