Category Archives: Marketing Strategy

How the New Facebook Algorithm is Effecting the Marketing Strategy

Facebook changes their algorithm more times than a teenage girl changes clothes for picture day. However, this last change in December was a complete makeover. How has it impacted how we put together a social media marketing strategy? Back in … Continue reading

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Habits of Successful Marketing Strategies

One of the best things you can do for your business is to gain inspiration from successful branding strategies. In a review of the biggest brands’ marketing strategies during the Olympics, Rohit Bhargava, founder of The Influential Marketing Group, cultivated … Continue reading

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Marketing Strategies Should Include Social Media for Older Consumers

Do your marketing strategies take into account the Baby Boomers’ use of social media? If you think this generation of aging Americans are a group who refuse to accept technology, you’re missing out on a key demographic. Including them in … Continue reading

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Marketing Strategy Lessons From an Unlikely Source

You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading

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Monday Morning Coffee with Omega-RMS

If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are … Continue reading

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The Key to Internet Marketing – Diversification

Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, … Continue reading

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Merry Christmas & Happy New Year

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Marketing Lessons From Duck Dynasty

We are all very much aware of the Duck Dynasty and Phil Robertson deal. However, have you thought about what kind of marketing lessons we can glean from this story? The cliché saying, “there’s always two sides to the story” … Continue reading

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Marketing Trends and the Direction They are Headed in 2014

In the marketing world, it is always important to know what direction we are going to be heading in the coming months. Being aware of what is new and what we need to be ready for is vital to the … Continue reading

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Marketing Strategy Tips for Social Media:

Social media is a necessary part of a good marketing strategy. However, it is always changing and there’s always steps to take your company’s social media presence to the next level. In case you aren’t convinced, here are a couple … Continue reading

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