Tag Archives: audience

Give Your Social Media Marketing a Push

The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are … Continue reading

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Marketing Strategy Lessons From an Unlikely Source

You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading

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Your Brand Story Establishes Loyalty

Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading

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The Key to Internet Marketing – Diversification

Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, … Continue reading

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Pinterest: The New News Feed?

Experts are reporting that Pinterest has been gaining ground for more than just where to find your next Crockpot meal. Though Facebook and Twitter still own the game as far as sharing news goes, it looks like Pinterest isn’t too … Continue reading

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How Netflix Rescued its Brand

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading

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Marketing Lessons From Duck Dynasty

We are all very much aware of the Duck Dynasty and Phil Robertson deal. However, have you thought about what kind of marketing lessons we can glean from this story? The cliché saying, “there’s always two sides to the story” … Continue reading

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LinkedIn Looks to Boost Content Marketing

Wanting to do more content marketing on LinkedIn? Now you can as the site is opening up to more granular updates on company pages. LinkedIn has more than 3 million company pages at the moment, but experimented in a pilot program … Continue reading

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Four Fun and Different Ways to Stimulate Engagement on Facebook

You may know that engagement with your customers is important, however, maybe you don’t understand different ways to get that engagement up and running – or maybe you just need fresh, new ideas on how to keep it going. Here … Continue reading

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Social Media Begins (and Ends) With Engaging Customers

Often we all get a little caught up in the idea that social media is going to bring us more revenue. However, it is key to remember that social media is all about building relationships, which will in turn bring … Continue reading

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