Did you know that WordPress is now behind almost 22 percent of new active websites in the U.S.? According to an article by TechCrunch, now is the time to take advantage of the possibilities this content management system (CMS) has to offer and make the most of the information included on your own website.

Begin by analyzing the behavior of the people who visit your site, and make critical decisions based on the following information:

• What have your site visitors been doing (or not doing)?
• Why are your visitors making the choices they have been making?

Once this data is organized, there are various WordPress plugins or tools available to help you make the most of the information on your site. Here are a few tips to follow to get more mileage out of your online presence.

1. Use Navigation Menus to Display Popular Categories
   It’s a smart move to find out what categories visitors find interesting on your site.
2. Use Smart Internal Links
   Know what keywords people are using to find your site in the first place.  Once they arrive at your site, what keywords are they using to browse around your site? When you identify accurate keywords you can incorporate pertinent links that are not only helpful to your visitors, but also build search results for your site.
3. Expose Buried Content
   Bring attention to pertinent information because it could contain a different perspective than what is available on your latest posts widget.  Review the information that you analyzed from your site to better understand what items to highlight in your posts.  You’ll have a better understanding of what visitors want to see.
4. Call to Action
   What are the best tactics for turning a visitor into a customer?  One option is to encourage them to subscribe to your RSS feed.  Remember to include a call to action or you lose the full value of the post.
5. Build a Social Knowledge
   Pay special attention to how many of your visitors are using social networks to find your site.  Twitter, Facebook, Google+, LinkedIn, and StumbleUpon are the five major social sites that you should be keeping a close eye on.

While these five tips just scratch the surface of what you can do to optimize your website, paying attention to these few details will allow you to immediately begin to build value.

Want to know more about how to optimize your site and deliver quality content on a consistent basis? Contact SJC Copywriting Solutions for a free evaluation today!