Every business person knows the power of a great slogan and a strong story behind a product. Brands can show off their family friendly side like Dave Thomas and his daughter, Wendy, or by making themselves a household name with catchy lines like “The best part of waking up is Folgers in your cup.”
Today, the Internet has created a place for advertisers to go beyond a clever tag line. Your business’s brand story has many more layers. The question on how to tell your brand story in a way that will be remembered can be answered a number of ways thanks to the extensive analytical tools available online.
With analytic tools you can find out:
- Basic demographics of your target audience.
- When your consumers are most active online.
- What type of content (videos, polls, reviews, etc.) your consumers are most likely to interact with.
- What keywords consumers are using in search engines to find products like yours.
Because you have a better idea of what your consumers need, it gives you a great opportunity to share your brand story in way that will resonate with them. Use that information to leverage your interaction and anticipate your consumer’s needs. Telling your brand story will be most effective when you know the type of audience you are telling it to.
For example, selling coffee to a wide audience might seem easy but imagine trying to sell a product to two totally different audiences. Told a certain way, your brand story might be very interesting to an audience of 40-60 year old men but are you positive that same story will affect a group of 20 something females?
Analytic tools and research are helpful, but only when paired with an effective brand story that relays a positive message about your business.
The professionals at Susan J. Campbell Copywriting Solutions make it their mission to find the best ways to tell your story. Contact us today to find out more.