It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches.
Businesses need to stay on top of that growing trend by focusing on what their consumers are looking for, not just supplying them with basic needs. One way to do that is to remember that your online presence is in competition with other businesses. One of your goals of your online marketing strategy is how to put emotional branding inside your message in order to stand out from others in your industry.
What is emotional branding? It is an important part of a marketing strategy that enables brands to distinguish themselves apart from their competitors by creating a relationship with their consumer. Consumers who relate to a brand prove to be loyal customers regardless of the competition.
Why is emotional branding important?
1. Consumers make emotional connections before logical decisions, so emotional branding helps strike a chord with your audience, making them feel attached before they have even decided to make a purchase.
2. Brands can influence their consumers to feel positive emotions like love, affection and attachment. When you create these feelings in your consumer, they are more likely to be drawn to your product.
3. When consumers feel good about something, they become loyal. Your audience is more likely to remember the way your message made them feel than just a phone number or website addresses. A message with strong content resonates long after the consumer hears it for the first time.
At Susan J. Campbell Copywriting Solutions, we know the power of emotional branding and we can assist you in bringing the right elements into your brand’s message. Contact us today to find out about all the ways we can help you shine.