Monthly Archives: February 2012

No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | 6 Comments

How to Avoid the Facebook Pitfalls

There is so much hype about social media, it is disturbing to know that some still don’t use it to its full capability. Social media sites such as Facebook and Twitter can be excellent tools for your company when used … Continue reading

Posted in Social Media | Tagged , , , , , , | 2 Comments

Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

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To Pinterest or not to Pinterest

What is all this Pinterest commotion?  Why all the hype?  Well, first of all it’s fun.   And secondly, it might just be the next big thing in social media.  Just like most other social media sites, Pinterest started as a … Continue reading

Posted in Content Marketing, Social Media, Uncategorized | Tagged , , , , , | 1 Comment

Finding the Worst of the Worst in Social Media: Part 2

We began Part 1 by looking at some of the worst of the worst in social media bloopers. Unfortunately, these are made more often than current offenders would like to admit. In Part 2 we will continue on that journey of … Continue reading

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Get More Bang for Your Blog: Some Simple Tips

You are, or you aren’t. Blogging, that is. While many organizations think it’s something for twenty-somethings or people who have strong opinions and lots of spare time, the reality is that blogging is a way of dialoguing with buyers, listening … Continue reading

Posted in Content Marketing, Social Media | Tagged , , , , , , , , | 3 Comments

Finding the Worst of the Worst in Social Media: Part 1

Choosing the best tweet or Facebook post for the day can be a simple task. What caught your eye, made you laugh or inspired you to share? This isn’t about the greatest social media ideas though; this is about finding … Continue reading

Posted in Messaging, Social Media | Tagged , , , , , , | 3 Comments

Happy Valentine’s Day from the Team at SJC!

A taste of social media candy for your Valentine’s Day! CREDIT: Original photo by CLS Design | Shutterstock.com

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The Power of Social Media

For those questioning the power of social media, check out this video. It’s no longer hype – you really do need to engage in the conversations. Set out to build those direct relationships with your customers and donors. If you … Continue reading

Posted in Content Marketing, Social Media | Tagged , , , , , , | 2 Comments

What is Your Social Media Strategy….Part II

As promised, we’ve returned with the remaining four tips for your social media strategy. We borrowed these tips from the Social Media Examiner as we respect experts in our field. Plus, these tips jive with the research we do on … Continue reading

Posted in Social Media | Tagged , , , , , , , , , | 2 Comments