Monthly Archives: November 2012

B2B Content Marketing Trends

Engaging content is a challenge. Need creative power? At Susan J. Campbell Copywriting Solutions We Write. You Shine.

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Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading

Posted in Brand, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Can I Afford Content Marketing? Introducing the 52 Points Principle

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Broken Creek Youth Ranch: Dreams Made Real Daily

  You don’t have to be perfect to be beautiful. Just ask the children who reach out to connect with one of the horses at Broken Creek Youth Ranch. You can see this truth in their eyes, and their smiles, … Continue reading

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SEO Tips and Tricks to Guide Your Strategy

In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading

Posted in Content Marketing, Copywriting, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Happy Thanksgiving from the SJC Team!

On this national day devoted to giving thanks, those of us at     Susan J. Campbell Copywriting Solutions would like to take the time to thank all of our readers, customers, colleagues and supporters for enabling our growth and success … Continue reading

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Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

No More Random Acts of Video Ads: Social Video Becomes the Evolved Method

Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading

Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Monday Morning Coffee’s Look at One Man’s Efforts to Improve St. Joseph

This video is a tribute to Joe Houts in honor of some of the extensive contributions to the community of St. Joseph. Thank you Joe for having such a positive impact in the community and always being willing to lend … Continue reading

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