Monthly Archives: June 2013

When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , | 2 Comments

Overcome Obstacles With an Effective Non-Profit Marketing Strategy

Non-profit marketing strategies offer their own challenges. While for-profit groups are looking for ways to maximize profits, non-profits seek opportunities to help fund their organization. The two have obviously different goals.  A recent article talks about how non-profit marketing plans … Continue reading

Posted in Marketing Strategy, Nonprofit Marketing | Tagged , , , , , , , | 1 Comment

Four Steps Forward, No Steps Back: Facebook Marketing

Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their … Continue reading

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Creative Blog Writing Tips For Better Headlines

In order to get the customer in the door, department stores design elaborate window displays. You have to give them something they want. It’s no different with your online content. Creative blog writing begins with offering that enticing headline for … Continue reading

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Biggest Birthday Party Ever: Monday Morning Coffee with the YWCA

How do you celebrate 125 years of serving women and children in your community? Try a birthday party for nearly 1,100 guests, complete with a nationally-known speaker and moments of both tears and laughter. You might also throw in a … Continue reading

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Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading

Posted in Consistent Customer Communications | Tagged , , , , , , , , , , , , , , , , , , , | 7 Comments

Successful Video Has to Have a Smart YouTube Marketing Strategy

Video has become a popular way for companies to promote their products and services. And where do you think most customers go to find videos – YouTube. However, not every business finds the same success. In order to turn your … Continue reading

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