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Monthly Archives: December 2012
Monday Morning Coffee with Susan
A Storm is Coming – Why Not Write a Blog? During the holiday weeks, it’s easy to sit back, enjoy all the wonderful food, procrastinate on determining New Year’s resolutions (especially those that address all the good food you’ve been … Continue reading
Posted in Blog Writing, Monday Morning Coffee
Tagged blog, build brand value, customers, expertise, goal, knowledge, New Year's resolutions, outline, qualifications, target audience, writer
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Content Consumption: Eat, Drink, and Be Merry, but in Moderation
As we prepare for the New Year’s dinner, we are all too familiar with that feeling of gluttony – eating too many sweets, rolls, treats, and snacks that didn’t add anything to our lives except inches on our waistlines. Why … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing
Tagged content, content consumption, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, marketing, marketing strategy, social media, social media content, Susan J. Campbell Copywriting Solutions
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Put the Fruitcake Down: Creating a New Website Shouldn’t Overwhelm
New year, new website, fresh new message to your audience. If the thought makes you want to get up and go find some stale fruitcake as an avoidance strategy, stay seated. A recent post from the Nonprofit Marketing Guide describes … Continue reading
Posted in Content Marketing, Social Media Marketing, Website
Tagged content marketing, content marketing strategy, copywriting, copywriting solutions, fruitcake, keywords, marketing, marketing strategy, nonprofit marketing, Susan J. Campbell Copywriting Solutions, Web presence, website, website creation, website management, website marketing
2 Comments
Video SEO Strategy and Creative Conflicts for Your Business
Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading
Posted in SEO, Video Marketing
Tagged brand, brand awareness, brand loyalty, build brand value, company brand, content marketing strategy, copywriting solutions, marketing campaigns, SEO strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, Web presence, web video
3 Comments
Merry Christmas: From the SJC Team
As the craziness continues this time of year, today is the perfect day to slow down and remember the miracle that led to the celebration of Christmas day. It is this sacrifice for which we are never worthy and eternally … Continue reading
Firms Over Freelancers: An Effective Business Solution
More often than not, two hands are better than none. Such is the case of choosing between a web design firm or a freelance web designer. Both are viable options in today’s marketplace but which one is the most reliable … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Website
Tagged hiring a freelance web designer, hiring a web design firm, marketing, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence, website, website designer, website management
3 Comments
Wildfire Marketing
How many times has a friend or family member shared a funny, viral YouTube video with you? It’s amazing how such content spreads like wildfire isn’t it? Millions of views usually gets the creators of the amateur video a spot … Continue reading
Posted in Content Marketing, Copywriting, Mobile Content Marketing, SEO, Social Media, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, firestorm, marketing, SEO, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, viral video, wildfire, YouTube
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More Than 200 Families Still Need Help With Christmas
Christmas is around the corner and there are still more than 200 families in St. Joseph that need our help. This year there were 917 families seeking assistance, that is the largest number since 1996. The holidays can be a … Continue reading
8 Ways to Improve Email Marketing
All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you … Continue reading
Posted in Email Marketing, Marketing Strategy, Social Media Marketing
Tagged blog, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, engage customers, Facebook, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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