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Monthly Archives: March 2014
Monday Morning Coffee With Horizon Cycling
With the brief moments of spring, it is almost time to start sipping on iced coffee. It is also the start of exercise and time spent outside. Travis Habrock and Justin Maxwell are two individuals who believe the best way … Continue reading
Posted in Uncategorized
2 Comments
Plan on Mobile Marketing For Future Success
Remember the days when planning a trip required several phone calls for hotel rooms, dinner reservations, tickets to concerts and so on? Now, you do all of it and then some right from your phone. With studies showing that desktops … Continue reading
Give Your Social Media Marketing a Push
The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are … Continue reading
Creating Content That Follows the Rules Will Win the Race
If you don’t take the time to develop creative and original content for your website, there is a zoo full of animals ready to attack your SEO results. Don’t fret, you will not be literally chased down by wild animals. … Continue reading
Posted in Creating Content
Tagged backlinks, creating content, Quality content, SEO, Susan J. Campbell Copywriting Solutions
2 Comments
How to Use Consumer Expectations for Your Benefit
Small businesses tend to do the personal, face-to-face, and consumer focused experience the best. A survey done by Web.com Group, Inc. found out that small business owners are missing out on a few things though when it comes to meeting … Continue reading
Monday Morning Coffee With Maurices
Can you imagine having a brand so well-known that you don’t have to advertise? It seems impossible. And maybe it is, considering that the companies in the big leagues that don’t need to pay for traditional advertising are tough to … Continue reading
Posted in Monday Morning Coffee
Tagged customers, Maurices, Monday Morning Coffee, SJC
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Social Media Platforms for Non-Profits: Which is Right for You?
Deciding which of the social media platforms your organization should jump on is a difficult decision. It can make it even harder when you’re a nonprofit organization. There are several marketing challenges that are unique to nonprofits. From figuring out … Continue reading
Find Your Brand’s Story and You’ll Find Your Message
Do you ever feel like you are saying too much? Or worse, not enough? Oftentimes, we get so caught up in feeding as much information as possible to our consumers that we share information just for the sake of sharing. … Continue reading
Posted in Brand
Tagged brand, brand story, brand strategies, company brand, Susan J. Campbell Copywriting Solutions
1 Comment
Know the Power of the Hashtag
Have you heard the story of the 10-year-old girl who saw “#4” on a sign and asked what “4” stood for? It is a scary thought that because of social media, there are entire generations growing up who will have … Continue reading
How the New Facebook Algorithm is Effecting the Marketing Strategy
Facebook changes their algorithm more times than a teenage girl changes clothes for picture day. However, this last change in December was a complete makeover. How has it impacted how we put together a social media marketing strategy? Back in … Continue reading