Monthly Archives: January 2012

The Value in Content Marketing – Are You Making an Impact?

On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading

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Your Amazing Brand Thumbprint: Start With Your Logo, Tagline and a Unique Emotion

Good news:  even in a wave of exciting Internet-based marketing tools, the basics still matter – in fact, the basics of your brand identity mean more today than ever. Your efforts to be found online and to connect with new … Continue reading

Posted in Uncategorized | 7 Comments

LinkedIn: Worthy of Your Time for Generating Leads and Contacts

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading


Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , , | 2 Comments