Monthly Archives: October 2012

Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Tech Team

In the city of St. Joseph, who do you turn to when you need your small business network managed? Is there someone you can call that can host your phone system or manage your applications in the cloud? If the … Continue reading

Posted in Monday Morning Coffee | Tagged , , , , , , , , , , , , , | 2 Comments

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading

Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

It’s Holiday Video Time: Heat Up Your Video Content Now

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ … Continue reading

Posted in Content Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Giving Your Brand Message a Powerful Voice

  In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way.  That is really what brand messaging is all about.  Your company is competing with a cacophony of … Continue reading

Posted in Brand, Content Marketing, Messaging | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Content Driven

What message are you trying to communicate? Are you using all available tools to get that message across to your audience? Content is key. And it’s what you make it. Whether it’s in blog form or a video testimonial…your audience … Continue reading

Posted in Blog Writing, Content Marketing, Video Marketing | Tagged , , , , , , , , , , , , | 3 Comments