Monthly Archives: July 2011

Social Media: Survey Says … Yes, It Works!

Posted on July 25, 2011 by admin

It’s the million dollar question:  If I invest time and talent into my social media strategies, will it pay off? Yes, according to results from a recent study conducted by Dell with Forrester Research. The payoff is especially strong for … Continue reading →

Posted in Social Media | Tagged , , , | 1 Comment

Why Social Media Matters

Posted on July 21, 2011 by admin

There are a number of executives who have expressed disbelief that social media does anything to drive business. And, while a number of companies may be able to say that B2B buying never occurred as a result of social media, … Continue reading →

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The Power of the Written Word

Posted on July 18, 2011 by admin

In the world of content creation, there has been much activity driven towards the creation of multimedia content. The analysts with the loudest voices are promising that video is the next frontier is information consumption and the written word will … Continue reading →

Posted in Messaging | Tagged , , , | 1 Comment