Monthly Archives: July 2011

Social Media: Survey Says … Yes, It Works!

It’s the million dollar question:  If I invest time and talent into my social media strategies, will it pay off? Yes, according to results from a recent study conducted by Dell with Forrester Research. The payoff is especially strong for … Continue reading

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Why Social Media Matters

There are a number of executives who have expressed disbelief that social media does anything to drive business. And, while a number of companies may be able to say that B2B buying never occurred as a result of social media, … Continue reading

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The Power of the Written Word

In the world of content creation, there has been much activity driven towards the creation of multimedia content. The analysts with the loudest voices are promising that video is the next frontier is information consumption and the written word will … Continue reading

Posted in Messaging | Tagged , , , | 1 Comment