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Monthly Archives: May 2012
Video Marketing – Have You Taken the Leap?
The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can … Continue reading
Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing
Tagged brand, build brand value, company brand, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, Web presence, web video
1 Comment
Consistent Customer Communications Start with a Clear Strategy
How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged blog, brand, brand strategy, build brand value, company brand, consistent communication, consistent customer communications, content, content marketing, content marketing strategy, customer base, customer communications, email marketing, generate leads, lead generation, social media channels, social media interactions, social media tools
12 Comments
Do a Webinar, and Build a New Community That Thinks You’re Amazing
Want to have thousands of people promoting the great benefits of your product or service around the clock, across multiple platforms and without you ever needing to be there? Consider a webinar. You may be wondering “Should I do a … Continue reading
Posted in Content Marketing, Webinar marketing
Tagged blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, how to host a webinar, marketing, marketing strategy, relationships, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web video, webinar, website
2 Comments
Java with Jenn
Welcome to the latest edition of our Monday Morning Coffee Talks. Meet Jenn Milbourne, one of the dynamic members of the SJC team, and someone who took a very interesting path to arrive in the place she is today. Read … Continue reading
Posted in Content Marketing, Monday Morning Coffee
Tagged blog, blogging, blogs, coffee, coffee talk, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media tools, Susan J. Campbell Copywriting Solutions, team, teamwork
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Newsletter Marketing – an Often Overlooked Means of Generating Referrals
“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring … Continue reading
Posted in Content Marketing, Newsletter Marketing
Tagged content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, marketing, marketing strategy, newsletter, newsletter marketing, relationships, social media tools, Susan J. Campbell Copywriting Solutions, website
6 Comments
Does Your Brand Shine in Your Writing?
Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a … Continue reading
Why You Need an Expert Writing Your Blog
You have your website up and running and you’ve added a blog tab for your customers and interested parties to read the valuable content you provide. You even consider yourself a good writer, but is that enough to make sure … Continue reading
Posted in Blog Writing, Content Marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
4 Comments
Now That You Have Them, What Will You Do to Engage Your Audience?
Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same: now that … Continue reading
Posted in Brand, Content Marketing
Tagged blog, blogging, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, Facebook, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
10 Comments
Monday Morning Coffee Talk with Stephanie
My name is Stephanie Girvan, and I was born and raised around the St. Joseph area. I was always the one who said I was leaving St. Joseph and never coming back. Well, I’m still here, but one of my … Continue reading
The Importance of Relevant Content in Search Engine Optimization
Search Engine Optimization (SEO) is not about just throwing a bunch of unrelated key words together in the hopes of getting noticed. In fact, if that’s your strategy, you’re likely to get flagged as SPAM and go straight to the … Continue reading
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