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Category Archives: White Paper Marketing
Two Ways to See if Social Media is Working
Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, conversation, customers, engage customers, is social media working, marketing, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
A White Paper, A Powerful Marketing Tool
White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, marketing tool, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, white paper, white paper marketing
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Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth
Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing
Tagged blog, blog campaigns, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, online video tools, social media, social media strategies, Susan J. Campbell Copywriting Solutions, website copy
4 Comments
What to Include in Your Content Strategy
When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading
Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing
Tagged content, content creation, content creation company, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, drive traffic, marketing, marketing strategy, newsletters, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, testimonials, video, video content, website, white papers
5 Comments
We Get to Talk About Our Name, and We Like It … Do You?
We’re sometimes asked a familiar, but important question: what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading
Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing
Tagged blog, blogs, brand, brand strategy, build brand value, business philosophy, choosing a business name, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, selecting a name for your business, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagline
2 Comments
Pinterest Marketing: Still a Possibility?
Pinterest: Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing
Tagged blog, content marketing, content marketing strategy, copywriting solutions, enewsletter, engage customers, Facebook, marketing, marketing strategy, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
4 Comments
Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture
The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments. Taking this concept even further, you can achieve great value for … Continue reading
Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media Marketing, Teamwork, Video Marketing, White Paper Marketing
Tagged blog, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, furniture, marketing, marketing strategy, pinterest, repurpose, reuse, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, team, video, whitepapers
8 Comments
The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy
Good news: If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the … Continue reading
Posted in Content Marketing, White Paper Marketing
Tagged blog, content, content marketing, content marketing strategy, customers, email marketing, engage customers, marketing, marketing strategy, pinterest, retweet, social media, social media strategy, social media tools, tweet, website, white paper, white paper marketing
6 Comments
Should Your Copywriting Efforts Include White Papers?
White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading
White Paper Marketing is Driving Sales
White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have … Continue reading
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