Category Archives: White Paper Marketing

Two Ways to See if Social Media is Working

Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

A White Paper, A Powerful Marketing Tool

White papers — at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Mobile Content Marketing, Social Media, Social Media Marketing, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth

Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading

Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Marketing: Still a Possibility?

Pinterest:  Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , | 4 Comments

Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for … Continue reading

Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media Marketing, Teamwork, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments