Monthly Archives: August 2012

Copywriting Services – Do They Work?

You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your … Continue reading

Posted in Blog Writing, Brand, Content Marketing, Copywriting, Press Release Writing, Website | Tagged , , , , , , , , , , , , , , , , | 2 Comments

What is a Business Blog?

You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like … Continue reading

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Getting the Most Out of Your Copywriting Services

One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading

Posted in Copywriting | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Rockin’ the Promo: Things to Know about Facebook Promotions

Here’s a riddle:  At least one out of two people in the U.S. do this every day. Answer:  Hang out on Facebook for about a half an hour. As a business, you’ve got an open door to make an impact … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Monday Morning Coffee with Vintage Senior Living

Once  upon a time, companies operated in silos, sharing very little information with the public and telling customers only what they wanted to hear. The same was true for organizations responsible for caring for the elderly; a standard that is … Continue reading

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I Advertise – Do I Need Content Marketing?

Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading

Posted in Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Content Marketing – Are you using your Voice?

What do your prospective clients or customers know about you? Have you really shared with them what your business can do? If you’re not using content marketing, then your voice has been mute. Content marketing is not something that is … Continue reading

Posted in Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , | 2 Comments

Why Should I Invest in Social Media?

This is a common question asked by business owners throughout multiple industries. For some, they don’t see it as a tool for reaching new customers as their target audience is not generally engaged in social media networks. For others, they … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 5 Comments

I Can’t Afford to Market My Business

Yellow pages ads? Not so often anymore. Direct mail? Less and less. Online searches? Absolutely. There’s no doubt the rules have changed in the past five years concerning how prospective customers find you and decide to take action. Today your … Continue reading

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Here Comes the Sun: Sunshine Electronic Display Lights Up the U.S.

Right now, there’s a team of people gathered around funky leather chairs and bright green pop art pictures talking about a thousand clever ways to light up the world. They’re discussing a myriad of options to count cool things with … Continue reading

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