Tag Archives: branding

The Art of Emotional Branding: Make Your Consumers Feel It

Posted on May 30, 2014 by admin

It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches. Businesses need to stay on top of that growing trend by focusing on what … Continue reading →

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Stay on Top of the Newest Brand Trend with New Twitter Look

Posted on May 29, 2014 by admin

Everyone knows that social media is always changing. Updating apps, learning to navigate a newsfeed and tracking statistics can seem like a full time job. It is important to stay on top of brand trends in social media to get … Continue reading →

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Hashtags That Make Your Brand Stand Out

Posted on May 28, 2014 by admin

Hashtags are everywhere and it is time to get behind this movement. If you aren’t convinced, the 2014 SuperBowl saw more ads with a branded hashtag than ever before. The Budweiser hashtag: #BestBuds was included in over one hundred million … Continue reading →

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Emotional Branding the Disney Way

Posted on April 25, 2014 by admin

When you think about inspiration for your brand, there’s no better place to look than the empire built by Walt Disney. For nearly 100 years, Disney has been delivering epic material for the world to enjoy. Their brand keeps customers … Continue reading →

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Is Your Brand Strategy Talking to the Right Generation?

Posted on March 13, 2014 by admin

We know a great target audience when we see one and the numbers aren’t lying: there is a reason why businesses are putting their brand strategies into overdrive in order to keep up with a certain generation; the Millennials. Who … Continue reading →

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How to Tell Your Brand Story: Lego Shows Us How

Posted on March 11, 2014 by admin

I remember growing up with several different Lego sets, ranging from a medieval castle to modern day sets. I could build elaborate homes for my modern characters or go back in time and have to save the princess in the … Continue reading →

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Your Brand: A Love Story

Posted on February 14, 2014 by admin
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Branding Strategies Learned from LEGO

Posted on November 1, 2013 by admin

How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after … Continue reading →

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Four Branding Strategies That Work

Posted on October 10, 2013 by admin

We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading →

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Twinkies and Social Branding

Posted on September 19, 2013 by admin

Really, we shouldn’t be a bit surprised by the fact that Twinkies can provide us with a lesson in branding. Saying that America has been in love with Twinkies since the 1930’s, when Twinkies were introduced to the world, might … Continue reading →

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