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Author Archives: admin
The Art of Emotional Branding: Make Your Consumers Feel It
It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches. Businesses need to stay on top of that growing trend by focusing on what … Continue reading
Posted in Brand
Tagged branding, company branding, emotional branding, Susan J. Campbell
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Stay on Top of the Newest Brand Trend with New Twitter Look
Everyone knows that social media is always changing. Updating apps, learning to navigate a newsfeed and tracking statistics can seem like a full time job. It is important to stay on top of brand trends in social media to get … Continue reading
Posted in Brand
Tagged brand trend, branding, company brand, Susan J. Campbell Copywriting Solutions, Twitter
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Hashtags That Make Your Brand Stand Out
Hashtags are everywhere and it is time to get behind this movement. If you aren’t convinced, the 2014 SuperBowl saw more ads with a branded hashtag than ever before. The Budweiser hashtag: #BestBuds was included in over one hundred million … Continue reading
Posted in Hashtag
Tagged branding, company branding, hashtags, Susan J. Campbell, unique hashtags
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Mobile Marketing Boosts Your Brand
What do you need to know about mobile marketing that you haven’t already heard? It seems that everyone wants to proclaim that with every New Year, “this” is the year for mobile marketing. According to Gartner, a billion smartphones will … Continue reading
Understanding the Importance of Blogging
You never know when or where a prospective client may pop up. It could be in the aisle at the grocery store, during a meeting or more than likely, while a consumer is browsing your website. One of the best … Continue reading
Posted in Blog Writing
Tagged blog writing, blogging, importance of blogging, Susan J. Campbell, why blog
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LinkedIn Can Surprise You
LinkedIn recently reported 300 million users worldwide with an increase of 46 percent in their revenue from Premium Subscriptions. While it is unsurprising that they have continued to grow, there are a few recent findings from Wayne Breitbarth that might … Continue reading
Posted in LinkedIn Marketing
Tagged LinkedIn, LinkedIn marketing, social media, Susan J. Campbell
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Skeptics and the Mobile User Experience
Computer users are going less and less to their desktops and laptops, preferring instead to go to their mobile devices to absorb online material. Researchers at the Penn State Media Effects Research Laboratory have found that mobile users are a … Continue reading
Twitter Packs a Mean Punch With Little Messages
Is Twitter really a vital part of your marketing plan? It is hard to imagine that a message that can only be up to 140 characters can be effective, but brands are finding more and more ways to use Twitter … Continue reading
Posted in Twitter
Tagged hashtag, hashtags, SEO writing, Susan J. Campbell Copywriting Solutions, Twitter
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Monday Morning Coffee with Habitat ReStore: Get Your Repurpose On
What’s one of the hottest trends on Pinterest, on TV and in conversation? Repurposing. Everything from furniture to craft items to architectural scraps can be remade and repurposed into something new. (By now, you probably know someone who is making … Continue reading