Monthly Archives: July 2012

I Have a Storefront – I Don’t Need a Website

If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading

Posted in eCommerce, Marketing Strategy, Website | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Monday Morning Coffee – and the Chiefs are in Town

Joetown has taken on a red hue as the Kansas City Chiefs have arrived for training camp. Missouri Western State University was primed and ready by the middle of last week and signs at area businesses made their appearance before … Continue reading

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Can Facebook Help my Business?

Facebook is no longer just for fun – it’s now an integral part of many successful marketing strategies. It has become popularized because it’s a cheap and easy way of gaining exposure, and lots of it. For example, let’s say … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 1 Comment

Am I Ready for eCommerce?

My business can boom from going global and the only way I can do that is if I push internet sales. That is the secret that will keep my business flourishing and it will take little work to do so. … Continue reading

Posted in eCommerce, Website | Tagged , , , , , , , , , , | 3 Comments

I Don’t Have Time for Social Media

How many times have you uttered this statement? You know the value social media brings to the table, but you just can’t justify the time spent making it happen. You’re too busy with customer calls, appointments, meetings and everything else … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Pinterest Marketing: Still a Possibility?

Pinterest:  Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , | 4 Comments

Monday Morning Coffee – Just Before Lunch

In an effort to identify the best company to feature in our Monday Morning Coffee series, I got a little sidetracked waiting on information from the company of choice – so they will take the spotlight next week. I won’t … Continue reading

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Blending Print and Online Marketing Power

You’re a small business looking to generate a larger customer base, so do you take an ad out in a newspaper or trade magazine, send a press release to a targeted audience or create a Facebook page and Twitter account … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , , , , , | 2 Comments

Webinar Benefits – Do They Apply?

Webinars, an online means of receiving training and other important information, are gaining popularity amongst today’s busy professionals. The trend toward mobility is fueling webinar momentum as information can be communicated over various channels such as smartphones, tablets, and computers, … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , | 2 Comments

You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

Posted in Press Release Writing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments