Tag Archives: Susan J. Campbell

The Art of Emotional Branding: Make Your Consumers Feel It

It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches. Businesses need to stay on top of that growing trend by focusing on what … Continue reading

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Hashtags That Make Your Brand Stand Out

Hashtags are everywhere and it is time to get behind this movement. If you aren’t convinced, the 2014 SuperBowl saw more ads with a branded hashtag than ever before. The Budweiser hashtag: #BestBuds was included in over one hundred million … Continue reading

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Understanding the Importance of Blogging

You never know when or where a prospective client may pop up. It could be in the aisle at the grocery store, during a meeting or more than likely, while a consumer is browsing your website. One of the best … Continue reading

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LinkedIn Can Surprise You

LinkedIn recently reported 300 million users worldwide with an increase of 46 percent in their revenue from Premium Subscriptions. While it is unsurprising that they have continued to grow, there are a few recent findings from Wayne Breitbarth that might … Continue reading

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What You Should Consider for Your B2B to Optimize Marketing Strategies Through Social Media

You know the power of social media in reaching your consumers. With real-time posts, ability to give feedback and mobile availability, it is an obvious choice. But now it is time to consider another way social media is a vital … Continue reading

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Social Media Marketing: Never Easier, Never More Complicated

Social media marketing is growing, more platforms are popping up, and Millennials are truly integrated on all platforms, which regardless of your target market now, they will eventually fit in that market. On the other hand, there are more platforms … Continue reading

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Social Media Lessons From a Childhood Friend

There has always been a set of written or unwritten rules for the Internet. With the rise in social media, writing the rules, understanding them, and following them has become even more important. Disney movies are a wealth of information … Continue reading

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Monday Morning Coffee With a Great Cup of Coffee at Hazel’s Gourmet Coffee & Tea Company

Who isn’t on the consistent hunt for the best cup of coffee? We here at SJC are always sipping on coffee; whether it is iced or hot, we love it. You can drive by Hazel’s Gourmet Coffee & Tea Company … Continue reading

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Looking to Stand Out Among Social Media Platforms: Facebook Makes Some Changes

While the hipsters may think Facebook is past its prime the rest of society is happy spending almost a fifth of the time on smartphones scrolling through Facebook. Facebook had a pretty rough initial public offering two years ago, but … Continue reading

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SEO Writing is Key to a Successful Business

Search engine-optimization is imperative to a successful business, and the majority of SEO professionals (71 percent) would agree. Over half of the practitioners would say that it has become even more vital this year than last. When it comes to … Continue reading

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