Monthly Archives: December 2011

2011 Year in Review

As 2011 comes to an end, take a moment to think about your social media objectives for 2012.  Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading

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What is Content Marketing, Anyway … And How Can It Help Me Make Money?

Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept:  Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading

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What it Means to Brand Your Business

Can you effectively define what it means to brand your business? This video was produced by the University of East Anglia in the UK and provides a great tutorial to what it means to brand. If you’re ready to explore what … Continue reading

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Social Media: A Powerful Marketing Tool

Social media is the easiest way to grab the attention of a potential customer. In fact, 48.9 percent of companies use social medial to generate leads for their company. Make sure you are utilizing the social media tools to the … Continue reading

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Make Content Marketing Work for Your Company

Getting started with content marketing can be a risky and scary process. A lot of business owners automatically look at the negative side of things that could possibly happen: people posting negative comments or the thought that people wouldn’t hire … Continue reading

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How Important is Social Media?

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Why Editorial Calendars Work

Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading

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