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Category Archives: branding strategies
How to Build the Foundation of Strong Brand Strategies
Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the right elements, brand strategies repeatedly … Continue reading
Does Your Brand Strategy Have a Panic Room?
Have you noticed that your brand strategy is just like a blue print? You lay it out before you start building your brand, with precise planning and customization. But have you considered what you would do if your brand encountered … Continue reading
Is Your Brand Strategy Talking to the Right Generation?
We know a great target audience when we see one and the numbers aren’t lying: there is a reason why businesses are putting their brand strategies into overdrive in order to keep up with a certain generation; the Millennials. Who … Continue reading
Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner
Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading
Your Brand Strategy: Protection in a Digital Society
Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and … Continue reading
Branding Strategies Learned from LEGO
How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after … Continue reading
Posted in branding strategies
Tagged branding, branding strategies, brands, company brands, marketing, marketing campaign, marketing strategies, SJC
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Fresh vs. Stale Branding Strategies Are What’s Needed
If you’ve reached a certain level of success with your brand, it may be time to sit down and take a hard look at your current branding strategy. You don’t have to only dance with the date that brought you. … Continue reading
Four Branding Strategies That Work
We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading
Has Your Current Brand Marketing Plan Kept You Out of Google’s Rankings?
When it comes to rankings, Google is King. And in order to make it in the Royal Court, good content is a must. The problem is figuring out how to get on top when it comes to search results. A … Continue reading
Are You Stuck in Your Old Branding Strategy?
Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and … Continue reading
Posted in branding strategies
Tagged branding, branding strategy, content creation, content marketing, content marketing strategy, copywriting, editorial calendar, marketing plan, marketing strategy, pinterest, social media, social media tools, Susan J. Campbell Copywriting Solutions, video blog
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