Monthly Archives: April 2013

Developing a Content Marketing Plan for Success

A successful content marketing plan includes employees, partners, and customer service to really establish the brand across multiple channels. There are three key objectives when tackling content marketing in 2013. The first thing is that you need look past content … Continue reading

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Monday Morning Coffee with Frostbite Heating and Cooling

In an industry where people generally start looking to make a call when things have gone wrong, Frostbite Heating and Cooling is making its mark. The business offers a few elements others don’t, like special military discounts, and special discounts … Continue reading

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Video Marketing Made Easy

When you think about content, don’t box yourself in and only consider words on a page. The world of content is much bigger than that. In fact, visually stimulating content presented in the form of relevant images and video marketing … Continue reading

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Go Big or Go Home: How to Optimize Your Marketing

If you’re the owner of a small business, you might have found yourself wondering if it’s worth the extra time and money it takes to optimize your marketing. While there’s nothing wrong with word-of-mouth, if you’re relying on a passive … Continue reading

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Creative Blog Writing is An Important Tool For Any Company

The best creative blog writing is often inspired by the world around us. There are many ways to cultivate your techniques. For starters, take some time each day to tap into the day’s top news. Keeping up with both local … Continue reading

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Online Content Developer

Opening up a discussion on the rules against API to a forum filled with developers is like opening Pandora’s box. Last week, one bulletin board did just this. Online content developers have long had a strong opinion on whether or … Continue reading

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Monday Morning Coffee with Hillcrest Traditional Housing

The numbers about Hillcrest Traditional Housing may surprise you, so hold on to your coffee. The average age of a homeless person in the state of Missouri is 7 years old. During the 30 years that Hillcrest has been operating, … Continue reading

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Six Tips for Making Your Mark on the Content Marketing World

The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and … Continue reading

Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Blogging: It’s What’s For Dinner

An amuse-bouche of communication no longer, blog writing now has become the main course for businesses that want to beef up their company’s bottom line.  Here’s the skinny: a business that is not utilizing blog writing is essentially leaving empty … Continue reading

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Checklist for When You Choose a Branding Consultant

How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like?  Trying to choose a branding consultant is not all that unlike … Continue reading

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