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Monthly Archives: July 2013
Are You Making the Most of Your Social Media Interaction?
Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, brand awareness, build brand value, consumer engagement, copywriting, engage customers, marketing, marketing strategy, ROI, social media, social media branding, social media interactions, social media ROI, social media strategy, Susan J. Campbell Copywriting Solutions
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Monday Morning Coffee with Zest Yoga and Wellness
Think peace, awareness and flexibility this week with Zest Yoga and Wellness, a new business inside the historic Green Acres Building, St. Joseph, Mo. You might also think physical stamina, strength, calorie-burning and toning – but these are the additional … Continue reading
Does Your Customer Engagement Start With Your Employees?
In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying … Continue reading
Four Pitfalls of Online Marketing
As a small business in today’s cyber world, to ignore available Internet tools and resources would be to limit your company’s full growth potential. Whether you’re advertising online, leveraging social networks to build relationships with your target audience, or gauging … Continue reading
Posted in Online Marketing
Tagged common pitfalls of online marketing, content marketing, content marketing strategy, copywriting, Google+, management of online marketing, marketing, marketing strategy, online marketing, search ranking, SJC, social media strategy, Susan J. Campbell Copywriting Solutions, the power of customer service
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Eight Rules to Conquering Twitter
When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you … Continue reading
Posted in Social Media Marketing
Tagged blog, brand awareness, content marketing strategy, email marketing, engage customers, marketing strategy, retweet, social media marketing, social media marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Twitter marketing, Web presence
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Branding Strategies Every Small Business Owner Should Know
Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special … Continue reading
Monday Morning Coffee with Susan
It is a little late in the morning, but I just finished my second cup of coffee. You see, my son finally convinced me to go to CrossFit with him today. For those of you who are not familiar with … Continue reading
Posted in Uncategorized
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Did You Post Your Website and Forget About it?
You’ve seen how brick and mortar stores are always renovating, right? It’s not that they have money to burn, it’s because they understand the importance of keeping things fresh. Once a new website is up and running, many of us … Continue reading
Posted in Online Marketing, Website
Tagged blog, content marketing, content marketing strategy, copywriting, fresh website content, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions, updating your website, Web presence, website, website maintenance, website management, website marketing
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Popularity or Search Engine Optimization, Which One is Getting You on Top?
Search engine optimization is a lot like high school. It takes time to become the popular kid, and some work to maintain that reputation. Your company may be facing similar strides online. Being the new business on the block has … Continue reading
Posted in SEO
Tagged content, content marketing, content marketing strategy, copywriting, marketing, marketing strategy, search engine optimization, SEO, SEO ranking, SEO strategy, SEO tips and tricks, SEO tracking tools, SEO writing, SJC, social media tools, Susan J. Campbell Copywriting Solutions
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