Monthly Archives: September 2012

Top Five Benefits of Online Marketing

The marketing landscape is not what it used to be. Social media and mobile technology have changed the way customers shop and buy. Essentially, the benefits of online marketing have paved the way for more personalized communications that are overshadowing … Continue reading

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Posted in Marketing Strategy, Online Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Success Stories – Why They Matter

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? … Continue reading

Posted in Case Study, Consistent Customer Communications, Content Marketing, Success Stories, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Copywriting: Still a Powerful Marketing Tool

Posted in Copywriting, Video Marketing | Tagged , , , , , , , , , | 3 Comments

Monday Morning Coffee with Cooke’s

Giant Screens, Shared Audio, Fresh Air:  Cooke Brothers Drive-In is Like You Remember The giant screens and signs advertising family favorites, like hot dogs and cotton candy, stand in direct – but welcome – opposition to a world entranced by … Continue reading

Posted in Brand, Monday Morning Coffee, Support Local | Tagged , , , , , , , , , , , , , , | Leave a comment

The Road to Great Content – It’s Less Traveled Than You May Think

The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading

Posted in Content Marketing, Copywriting | Tagged , , , , , , , , , , , | 1 Comment

Does Your Content Match Your SEO Strategy?

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Video: A Powerful Marketing Tool That Never Goes Out of Style

Think back. Just 10 years ago had you ever even heard of YouTube or Facebook? According to Google, last month, 4 billion hours of video were viewed on YouTube. Best estimates say 500 years of YouTube video are watched each … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing, Uncategorized, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Jamie’s Secret Garden

For the discerning homeowner with an eye for beautiful décor, there’s nothing quite like walking into Jamie’s Secret Garden. The store is consistently reset by Jamie herself, bringing whimsical nostalgia and perfect arrangements to even the simplest designs. Her sense … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing, Support Local | Tagged , , , , , , , , , , , , | Leave a comment