Monthly Archives: September 2012

Top Five Benefits of Online Marketing

The marketing landscape is not what it used to be. Social media and mobile technology have changed the way customers shop and buy. Essentially, the benefits of online marketing have paved the way for more personalized communications that are overshadowing … Continue reading

Posted in Marketing Strategy, Online Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Success Stories – Why They Matter

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? … Continue reading

Posted in Case Study, Consistent Customer Communications, Content Marketing, Success Stories, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

We Get to Talk About Our Name, and We Like It … Do You?

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Copywriting: Still a Powerful Marketing Tool

Posted in Copywriting, Video Marketing | Tagged , , , , , , , , , | 3 Comments

Monday Morning Coffee with Cooke’s

Giant Screens, Shared Audio, Fresh Air:  Cooke Brothers Drive-In is Like You Remember The giant screens and signs advertising family favorites, like hot dogs and cotton candy, stand in direct – but welcome – opposition to a world entranced by … Continue reading

Posted in Brand, Monday Morning Coffee, Support Local | Tagged , , , , , , , , , , , , , , | Leave a comment

The Road to Great Content – It’s Less Traveled Than You May Think

The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading

Posted in Content Marketing, Copywriting | Tagged , , , , , , , , , , , | 1 Comment

Does Your Content Match Your SEO Strategy?

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments