Monthly Archives: January 2014

The Importance of Blogging: Creating More Buzz About Your Brand

Many businesses are embracing social media as an outlet to draw more interest to their brand. Maintaining an active social media presence is important for your business growth, but have you entertained blogging? The importance of blogging can not be … Continue reading

Posted in Blog Writing | Tagged , , , , , , | 1 Comment

Trend 2014: The Heat is On the Video

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Your Brand Strategy: Protection in a Digital Society

Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and … Continue reading

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Mobile Marketing Has a Solid Position in Every Marketing Strategy

What does every marketing campaign include these days? A focus on social media. How do most people access their social media? Through their mobile devices, which means mobile marketing is here to stay. The rate of mobile phone and smartphone … Continue reading

Posted in Mobile Content Marketing | Tagged , , , , , | 2 Comments

Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. … Continue reading

Posted in Content Creation, Monday Morning Coffee, Storytelling, Success Stories, Support Local, Teamwork, Uncategorized | Tagged , , , , | Leave a comment

Marketing Strategy Lessons From an Unlikely Source

You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading

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Social Media Marketing Puts Retailers Right Where Consumers Are Looking

Each morning at approximately 7a.m., Sally Jean turns on her tablet and logs onto Facebook. First she likes a post from her grandma, then shares a snapshot from last night’s dinner at a new restaurant in town. As she is … Continue reading

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