Monthly Archives: January 2014

The Importance of Blogging: Creating More Buzz About Your Brand

Many businesses are embracing social media as an outlet to draw more interest to their brand. Maintaining an active social media presence is important for your business growth, but have you entertained blogging? The importance of blogging can not be … Continue reading

Posted in Blog Writing | Tagged , , , , , , | 1 Comment

Trend 2014: The Heat is On the Video

Posted in Video Marketing | Tagged , , , | Leave a comment

Your Brand Strategy: Protection in a Digital Society

Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and … Continue reading

Posted in branding strategies | Tagged , , , , , | Leave a comment

Mobile Marketing Has a Solid Position in Every Marketing Strategy

What does every marketing campaign include these days? A focus on social media. How do most people access their social media? Through their mobile devices, which means mobile marketing is here to stay. The rate of mobile phone and smartphone … Continue reading

Posted in Mobile Content Marketing | Tagged , , , , , | 2 Comments

Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. … Continue reading

Posted in Content Creation, Monday Morning Coffee, Storytelling, Success Stories, Support Local, Teamwork, Uncategorized | Tagged , , , , | Leave a comment

Marketing Strategy Lessons From an Unlikely Source

You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading

Posted in Marketing Strategy | Tagged , , , , , | 1 Comment

Social Media Marketing Puts Retailers Right Where Consumers Are Looking

Each morning at approximately 7a.m., Sally Jean turns on her tablet and logs onto Facebook. First she likes a post from her grandma, then shares a snapshot from last night’s dinner at a new restaurant in town. As she is … Continue reading

Posted in Social Media Marketing | Tagged , , , , , | 1 Comment

Test Your Publish Times in Your Social Media Marketing

You’ve finally gotten on board with social media as a vehicle to bring you the much-needed attention you deserve. Now it is time to see if you are maximizing your efforts by examining the best time to post for your … Continue reading

Posted in Social Media Marketing | Tagged , , , | Leave a comment

Businesses Put Their Marketing Into the Hands of Customers With User Generated Content

Social media users are constantly in tune with what others are doing. Today social media is a great tool for consumers to see what others are buying, recommending and raving about. Businesses are tapping into that by letting those social … Continue reading

Posted in Content Marketing | Tagged , , , | 1 Comment

Monday Morning Coffee: How SJC Justifies Eating Cupcakes for Breakfast

There are many things companies can do to get customers in their doors. But what happens AFTER they’ve sent their products home with them? One of the most important aspects of marketing is customer feedback. Recently, members of the SJC … Continue reading

Posted in Consistent Customer Communications, Monday Morning Coffee | Tagged , , , , , , , , | 1 Comment