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Monthly Archives: November 2013
New Report Shows Growth Areas in B2B Content Marketing
A new report on trends in content marketing says that B2B marketers who are enjoying the greatest success share a few key stratagems. Consider what the report said was characteristic of leading content marketers. 1. They have higher budgets According … Continue reading
Updated Page Insights on Facebook Bring Greater Benefits to Your Marketing
Facebook has been a marketing bonanza for many businesses. Now the social media giant has made some changes to the Page Insights that should yield even greater benefits for your company. In case you’re not aware of them, here are … Continue reading
Top Companies Demonstrate How Social Media Tools Are a Part of Successful Marketing Strategies
Social media continues to pick up steam. The platforms are numerous and they continue to provide an excellent opportunity to companies ready to leverage their broad reach. The biggest boy on the social media block is Facebook with over 1 … Continue reading
Monday Morning Coffee With UPCO
Animals are an integral part of St. Joseph, Missouri. They are part of the livelihood of the community, which is quickly becoming one of the nation’s and the world’s leaders in animal health and agricultural science. This focus on animal … Continue reading
Email Newsletter Marketing Sees Changes
Recent developments by major email providers should cause email marketers to take a closer look at how they do business. Gmail’s decision to sort incoming emails into tabs, which means promotions will go to a specific tab, will have an … Continue reading
Search Engine Optimization Tips to Direct More Traffic to Your Site
You’ve toiled long and hard to create valuable content for your blog page, but have yet to generate interest. Creating quality content is the biggest part of the battle. Now consider search engine optimization to pull in more viewers. Search … Continue reading
What Can we Learn From Others Mistakes in Social Media Marketing?
The story is a big deal right now: Kmart is opening at 6pm on Thanksgiving Day and staying open for 41 hours straight. Whether you agree with their business tactic or not, there is something to be learned from their … Continue reading
A Copywriter Can Bring Value to Your Content
Every website has an intended goal. As webmaster, you are looking for ways to get people to interact with your site in order to accomplish those goals. It doesn’t matter whether you are trying to sell a product or promote … Continue reading
What You Need to Focus on When Starting Your Own Blog
One of the best ways to direct traffic to your website in a highly credible way is to include a high-quality, high-content blog. It not only brings traffic your way, it also helps to establish online credibility. A survey of … Continue reading
