Category Archives: Brand

The Art of Emotional Branding: Make Your Consumers Feel It

It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches. Businesses need to stay on top of that growing trend by focusing on what … Continue reading

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Stay on Top of the Newest Brand Trend with New Twitter Look

Everyone knows that social media is always changing. Updating apps, learning to navigate a newsfeed and tracking statistics can seem like a full time job. It is important to stay on top of brand trends in social media to get … Continue reading

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Who is Listening to Your Brand Story?

Every business person knows the power of a great slogan and a strong story behind a product. Brands can show off their family friendly side like Dave Thomas and his daughter, Wendy, or by making themselves a household name with … Continue reading

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How to Build the Foundation of Strong Brand Strategies

Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the right elements, brand strategies repeatedly … Continue reading

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Find Your Brand’s Story and You’ll Find Your Message

Do you ever feel like you are saying too much? Or worse, not enough? Oftentimes, we get so caught up in feeding as much information as possible to our consumers that we share information just for the sake of sharing. … Continue reading

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How to Tell Your Brand Story: Lego Shows Us How

I remember growing up with several different Lego sets, ranging from a medieval castle to modern day sets. I could build elaborate homes for my modern characters or go back in time and have to save the princess in the … Continue reading

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading

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