Category Archives: Brand

The Art of Emotional Branding: Make Your Consumers Feel It

Posted on May 30, 2014 by admin

It’s a fact that the art of shopping has taken over the internet. Window shopping and casual browsing have turned into web surfing and Google searches. Businesses need to stay on top of that growing trend by focusing on what … Continue reading →

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Stay on Top of the Newest Brand Trend with New Twitter Look

Posted on May 29, 2014 by admin

Everyone knows that social media is always changing. Updating apps, learning to navigate a newsfeed and tracking statistics can seem like a full time job. It is important to stay on top of brand trends in social media to get … Continue reading →

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Who is Listening to Your Brand Story?

Posted on May 6, 2014 by admin

Every business person knows the power of a great slogan and a strong story behind a product. Brands can show off their family friendly side like Dave Thomas and his daughter, Wendy, or by making themselves a household name with … Continue reading →

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How to Build the Foundation of Strong Brand Strategies

Posted on April 15, 2014 by admin

Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the right elements, brand strategies repeatedly … Continue reading →

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Find Your Brand’s Story and You’ll Find Your Message

Posted on March 20, 2014 by admin

Do you ever feel like you are saying too much? Or worse, not enough? Oftentimes, we get so caught up in feeding as much information as possible to our consumers that we share information just for the sake of sharing. … Continue reading →

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How to Tell Your Brand Story: Lego Shows Us How

Posted on March 11, 2014 by admin

I remember growing up with several different Lego sets, ranging from a medieval castle to modern day sets. I could build elaborate homes for my modern characters or go back in time and have to save the princess in the … Continue reading →

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Posted on February 17, 2014 by admin

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading →

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Your Brand: A Love Story

Posted on February 14, 2014 by admin
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Your Brand Story Establishes Loyalty

Posted on January 14, 2014 by admin

Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading →

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Monday Morning Coffee with The St. Joseph Museum: New Website, New Look

Posted on January 6, 2014 by admin

From the journal entries of Civil War soldiers, to the life stories of famous jazz musicians – and from the cultural exhibits of Native Americans to the intriguing tales of early mental health institutions – there’s no doubt the St. Joseph … Continue reading →

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