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Monthly Archives: February 2014
Building Social Media Relationships With Customer Engagement
Let’s say you get invited to a friend’s house for a big party. You get there and start asking some questions about their life and how things are going, but no one responds. Nothing but silence. You might think they … Continue reading
The Story of the Hashtag
To some, hashtags come naturally; to others, they are still a mystery as to how it began, how to use them, and what the point of it all is. How about a short and sweet history lesson on hashtags? For … Continue reading
Posted in Hashtag
Tagged hashtag, history of hashtag, how to use a hashtag, Susan J. Campbell
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Make the Right Call by Taking Advantage of Mobile Marketing
There’s no denying that wherever you go, people are on their phones. They are either calling someone, texting another or viewing a website or social media site. A study by Supermonitoring.com surveyed mobile users and found that 51 percent of … Continue reading
Marketing Strategies Should Include Social Media for Older Consumers
Do your marketing strategies take into account the Baby Boomers’ use of social media? If you think this generation of aging Americans are a group who refuse to accept technology, you’re missing out on a key demographic. Including them in … Continue reading
Why Business Owners Need to Know the Importance of Blogging
These days, when it comes to websites, the possibilities are endless. There is so much more than just having a place to list your business’s contact information and post a couple of pictures of your product. Business owners need to … Continue reading
Video Marketing: An Effective Way to Engage Consumers
If you are online or on your phone, there’s no denying that videos are everywhere. It’s no mystery why: they can convey a message in less than 60 seconds and can be created and shared is just as much time. … Continue reading
The Mobile User Experience: Are You Giving This to Your Customers?
If you haven’t believed all the talk about it being a mobile society, maybe these numbers will change your mind: Mobile traffic increased more than 50 percent in the last 12 months. In fact, global smartphone traffic took up 20 … Continue reading
Posted in Uncategorized
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Walk the H2H Path and Use Twitter as Your Guide
“Wait. H2H? I thought it was B2C or B2B. What are you talking about?” So glad you asked! H2H means Human to Human. Think about it, you are a human being. You have certain characteristics that are wholly unique to … Continue reading
Posted in Twitter
Tagged B2B, B2C, H2H, Susan J. Campbell Copywriting Solutions, Twitter
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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner
Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading