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Tag Archives: marketing strategy
Erase Gray Areas With Separate Social Media and Content Marketing Plans
With so many ways to show off your brand online, you may see more gray areas than black and white. For instance, because social media channels offer your consumers bits and pieces of content, you may think that social media … Continue reading
Know the Power of the Hashtag
Have you heard the story of the 10-year-old girl who saw “#4” on a sign and asked what “4” stood for? It is a scary thought that because of social media, there are entire generations growing up who will have … Continue reading
How the New Facebook Algorithm is Effecting the Marketing Strategy
Facebook changes their algorithm more times than a teenage girl changes clothes for picture day. However, this last change in December was a complete makeover. How has it impacted how we put together a social media marketing strategy? Back in … Continue reading
Marketing Strategy Lessons From an Unlikely Source
You use this every day, probably twice a day. If you’re a rule-follower and very meticulous, you might even use this three times a day. Have you guessed what it is yet? It is a toothbrush – and you can … Continue reading
Monday Morning Coffee with Omega-RMS
If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are … Continue reading
The Key to Internet Marketing – Diversification
Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, … Continue reading
Marketing Lessons From Duck Dynasty
We are all very much aware of the Duck Dynasty and Phil Robertson deal. However, have you thought about what kind of marketing lessons we can glean from this story? The cliché saying, “there’s always two sides to the story” … Continue reading
Things to Consider When Crafting Your Content Marketing Plan
In the same way that real estate is all about location, location, location…marketing could be said to be all about content, content, content. In order to really benefit from social media marketing and SEOs you have to offer great content. … Continue reading
Email Newsletter Marketing Sees Changes
Recent developments by major email providers should cause email marketers to take a closer look at how they do business. Gmail’s decision to sort incoming emails into tabs, which means promotions will go to a specific tab, will have an … Continue reading
Reaching Out to Potential Blog Subscribers
You have a sharply designed blog page and well-written, worthwhile blog content. Now all you need are blog subscribers. After asking everyone on your Christmas card list to subscribe to your blog, you hit a wall. That is because even … Continue reading
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