Join the Club: LinkedIn groups are powerful
Allow others to freely join the group and let your current contacts know about the group. If you can identify a few very strong advocates for your industry, invite them to take part in group discussions on a regular basis. Use this dialogue as the foundation for a blog series, and have LinkedIn postings built into your overall, consistent marketing strategy.
Attract Great Minds with LinkedIn
LinkedIn Answers: Strategic Posting Arena
Even with the intrigue of tools offered by networks like LinkedIn, all your efforts to build a stronger brand identity and more leads must be connected to an overall strategy. That strategy should include integration within the basics, like brand recognition and quality web site content – which never go out of style for the impacts they provide. When you are ready to plan your social media strategy for the upcoming year, contact Susan J. Campbell Copywriting Solutions to guide you.