There are many reasons why making your video marketing plan a priority is important. Social Media Today recently shared studies that show that over 50 percent of consumers are more likely to click on a video over a link or photo. YouTube reports getting over 400 billion hits a day, which means there is no denying the potential to gain access to consumers by posting on the site.
Stretch Your Video’s Reach
1. Hit Replay: Don’t be afraid to use your video more than once. There’s a chance your consumer may not hit play the first time they see it but that doesn’t mean they aren’t intrigued. Also, if your video content is relevant on more than one topic, post it on your homepage as well as product pages. Consider how else your video could be useful, especially if it is a tutorial that could be included in your FAQ section of your website.
2. Be Social: Hitting the share button not only allows you to show your consumers your video, but it also gives them the choice to share it as well. Putting your video in the hands of your consumers is the fastest and most effective way to get more bang for your buck.
3. Spread the Love: Bring the power of video marketing right inside your business by playing the videos inside waiting rooms or showing them as part of a presentation. Consumers will appreciate the originality and entertainment aspect.
Press play on your video marketing now by contacting the professionals at Susan J. Campbell Copywriting Solutions, where our team will help you create an eye-catching and content rich video that will help take your brand to the next level.