It shouldn’t come as a surprise that social media, for the most part, is all about networking. It doesn’t matter if you’re a B2B company or a B2C company, you need to be an H2H business. These social media trends are going to help you succeed on any social media platform and will assist you in creating awesome networking opportunities.
- Visual is on the Rise: It isn’t hard to see that social media platforms have become more visually focused – and it shouldn’t be that surprising. According to Mike Stelzner from Social Media Examiner, 70 percent of marketers are going to use more visual content this year. Visual content is easier to understand quickly and they are easily shared, while being a powerhouse for stirring up emotion. One thing to consider while creating your visual content is using the same color-scheme, similar fonts, and maybe even the same filters. This will create a brand for all visual content you share, which will begin to stand out to your followers.
- Short and Sweet: In the words of Donna Moritz, make your content “shareable and snackable.” Take tips from other blogs you have already posted and use that content for some great tweets or Facebook updates. It’s a simple way to get the most from the content you already created, while making sure that people don’t miss out on what you have to offer. Another thing to consider is creating photos with these tips. It is an easy way to blend the trend of visual content with your snackable content.
- Focus on the Customer: Sometimes it is easy to get caught up in what you have to offer the customer. Be sure to remember that without the customer, you wouldn’t be here. Social media trends are becoming all about the customer. It is important to create and maintain relationships through the different platforms.
How are you using these three social media trends on your platforms? If you are struggling with how to create visual and snackable content, contact Susan J. Campbell today and see how we can help you!