If handled in the proper way, social media can be your best friend. Social media has the power to advertise like no other way, spread the name of your company quicker than any other method, and unfortunately, ruin your company’s name in the blink of an eye.Is it worth the risk to take the chance on destroying the company you have worked so hard to form? Of course it is. If social media is handled correctly, it can soon become your “right hand man,” so to speak. Social media has become one of the most widely used tools over the past few years and there is no reason your company can’t jump on board as well.

According to this recent article, there are basically four key elements to understanding the proper way to use social media: Listen, Prioritize, Engage and Integrate.

First you must listen and understand what your customers have to say about your company or your product. Then you must prioritize the actions that should be taken from those of the greatest importance down to the least. Engage in conversation with your customers so that they know you care and value their opinions. And finally, integrate some of their ideas in your marketing strategy. After all, if your consumer feels they have a hand in the product, they are probably more likely to buy.

Finding the best way to integrate social media into your company may take some thought and strategy. Depending on what your product or service is that you offer may make a difference as to what type of social media tools you wish to use. Keep in mind that even if you don’t have a social media presence, clients are still talking about your company and your brand. Wouldn’t you rather drive that conversation?

Not sure how to get started? SJC Copywriting can help you determine the right social media strategy and help you launch into this powerful marketing world. Contact us today to learn more.