According to this recent article, there are basically four key elements to understanding the proper way to use social media: Listen, Prioritize, Engage and Integrate.
First you must listen and understand what your customers have to say about your company or your product. Then you must prioritize the actions that should be taken from those of the greatest importance down to the least. Engage in conversation with your customers so that they know you care and value their opinions. And finally, integrate some of their ideas in your marketing strategy. After all, if your consumer feels they have a hand in the product, they are probably more likely to buy.
Finding the best way to integrate social media into your company may take some thought and strategy. Depending on what your product or service is that you offer may make a difference as to what type of social media tools you wish to use. Keep in mind that even if you don’t have a social media presence, clients are still talking about your company and your brand. Wouldn’t you rather drive that conversation?
Not sure how to get started? SJC Copywriting can help you determine the right social media strategy and help you launch into this powerful marketing world. Contact us today to learn more.