As we wrap up our research on content marketing, we hope that you have gained some helpful tips on how to choose the best agency for your company. Once you have found that perfect fit you will be able to use them to make your company grow quickly and at little cost.
Meet The Writers
Don’t just meet the owner, meet the writers. The writers are the ones who will be doing the leg work for your company. The writers are the ones who will make it or break it when it comes to good content marketing. Make sure that you are confident with their abilities and that you are comfortable sharing their talents with your clients.
Don’t Over-Value Experience
Don’t base your decision off of the number of years a content marketing agency has been in business. Just because they have been around for more years than the next guy doesn’t mean they have better results.
Find Out The Turn-Around Time For Work
Content marketing relies a lot on freelance writers to handle their work. Make sure that their time lines and your match up. Ask to see editorial calendars or projects that have been started and completed. Tell them your timeframe expectations up front and see if they can meet those guidelines before you go any further.
Don’t be Scared of Commitment
Commitment is the key to a great partnership. You may not see results overnight but if you are confident with your content marketing agency then give them time to work. Let them show you what they have to offer before you make hasty decisions to terminate the partnership.
Drop The F Bomb
Fun Fun Fun…content marketing that is. Make sure your content marketing agency enjoys what they do or you may be left with a great deal of dull, useless information that is being written about your company.
Hopefully these tips will help you in your search for the perfect content marketing company. Here at Susan J. Campbell Copywriting, we can assure you that we enjoy what we do and it shows in the work we produce.