In Part 1 of our series, we discussed six ways to help you make your content marketing search easier. As we continue looking at this broad topic, you will find that the more you narrow things down, the easier your decision will become.

The list of tips that we have found will cover everything you need to know in order to make a good business decision.

Can The Agency Push-Back When You Give Them Ideas
Even though it is a great thing for the content marketing agency to listen to what you say, they must be able to take your ideas and make them grow. If there is a weak spot in your thoughts or a missing link to the article, they need to be able to find that and still get your point across.

How is The Content of The Agency in Question
In order to be sure that a content marketing agency can do what they say, shouldn’t their content be eye catching as well? Check out the content of the agency you are looking into, if it does not show well educated articles or eye catching content then chances are they may not know what they are doing.

Does The Agency Offer Promotions
Getting people to look at your content is one thing, but what happens after they have viewed it? Does the content marketing agency offer any type of promotions to help generate qualified leads that turn into business?

What Are Their Metrics
Generating content marketing and promoting your company are only the basics. The content marketing agency should be able to track their campaigns and see what is working and what isn’t. Make sure that whatever agency you choose has their metrics in place and knows how to check their lead generation.

How do They Track Their Leads
Lead nurturing is very important in content marketing. Once you have thrown the “bait” it is a waiting game to see who will “bite”. Unfortunately, the ball can get dropped here and you can lose out on leads at this point. Make sure that the content marketing agency follows up on potential leads.

Check Out Their SEO Performance
Don’t just take their word for it, check them out. Nobody in their right mind is going to tell you their company is bad at what they do. See for yourself by using Google, talking to other clients and reading what they have to offer.

Susan J. Campbell Copywriting can do this and more. Our innovative ideas and creative staff are waiting to help you put your content marketing strategy in motion.