One of the things we never really did in our series of Monday Morning Coffee blogs was to post something about our company founder and why our name bears her own. Often asked why she formed this company and what it’s all about, she decided to share a few bits with you to understand first why the word “copywriting” is included in our name and why this was the road she decided to take.
Roughly seven years ago, the commercial landscape within St. Joseph was presenting a challenge to those with career aspirations. For some, the future looked bright, as long as they were content with the status quo and didn’t have a drive for moving up the proverbial ladder. Others, however, observed a market that had not yet matched pace with others and unless positioned within a specific market with a dynamic growth strategy already in place, the outlook was somewhat frustrating.
Susan J. Campbell was one of the latter, viewing her position at the time as one that offered little promise for advancement to quench her thirst for vocational challenges. At the same time, she was juggling something many working mothers struggle to overcome – the guilt associated with pursuing a career when tradition demands she stay home. Not one to work within molds established by faceless entities, Susan saw no reason why she couldn’t have the best of both worlds.
A love of – and talent for – writing, a successful business background and a drive matched only by a few led to the creation of Susan J. Campbell Copywriting Solutions. Much research uncovered a growing market for quality writers who also understood business. And, with the booming online world, the market was right for Susan to jump into something brand new, something she could do from home.
The primary focus at company launch was writing copy (hence the term, “copywriting”) for companies throughout the world. As her experience and reach grew, so did her customer base, project load and opportunity in the market. And, because the company was home-based, Susan also had the opportunity to serve as PTO president, Girl Scout leader, Boy Scout leader and on a number of different civic boards in the St. Joseph area.
Today, the company has grown to include two employees and a broad base of contractors offering talents such as writing, design, development, social media management and more. In many instances, the individuals filling these roles are also moms seeking the opportunity to pursue that career challenge while also balancing the opportunity to be present for her kids. The business continues – not just because Susan loves what she does, but because she has seen the blessing the company has brought to many families in the process.
At Susan J. Campbell Copywriting Solutions, the focus is really on what is important and healthy for the individual first, the company second. This is one of the reasons we were named the YWCA Employer of Excellence. Susan’s intentions are to continue to grow the company, but not at a pace that puts that primary focus at risk, but one that allows for the continuation of, “quality work completed by an excellent team,” she says.
If you want to learn more or hear the story firsthand, give us a call. It’s a success story Susan loves to tell and one that continues to open doors for the company. With that – enjoy the rest of your Monday!