Tag Archives: customers

Monday Morning Coffee With Maurices

Can you imagine having a brand so well-known that you don’t have to advertise? It seems impossible. And maybe it is, considering that the companies in the big leagues that don’t need to pay for traditional advertising are tough to … Continue reading

Posted in Monday Morning Coffee | Tagged , , , | Leave a comment

Social Media Begins (and Ends) With Engaging Customers

Often we all get a little caught up in the idea that social media is going to bring us more revenue. However, it is key to remember that social media is all about building relationships, which will in turn bring … Continue reading

Posted in Customer Engagement | Tagged , , , , , , | 3 Comments

Fresh vs. Stale Branding Strategies Are What’s Needed

If you’ve reached a certain level of success with your brand, it may be time to sit down and take a hard look at your current branding strategy. You don’t have to only dance with the date that brought you. … Continue reading

Posted in branding strategies | Tagged , , , , , , , , , | 2 Comments

Does Your Customer Engagement Start With Your Employees?

In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying … Continue reading

Posted in Consistent Customer Communications, Marketing Strategy | Tagged , , , , , , , , | Leave a comment

When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , | 2 Comments

Loyalty Begins When You Engage Customers

Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading

Posted in Consistent Customer Communications | Tagged , , , , , , , , , , , , , , , , , , , | 7 Comments

Four Ways to Experience the Power of Pinterest

If you’re looking to spice up your content marketing strategy, the answer may lie in the neatly organized, visually stimulating world of Pinterest. No longer just a woman’s playground, Pinterest is gaining some serious clout when it comes to viewership. … Continue reading

Posted in Pinterest Content Marketing | Tagged , , , , , , , , , , , , , , | 1 Comment