You’re a small business looking to generate a larger customer base, so do you take an ad out in a newspaper or trade magazine, send a press release to a targeted audience or create a Facebook page and Twitter account to connect with your current and future customers? If you answered yes to all of them, that would be correct. Blending print and online marketing is your best chance of getting noticed by all audiences with whom you would like to connect.
Recent studies suggest that businesses still rely on traditional marketing to be successful, that’s according to an article on social media and marketing. You won’t see the growth that is possible with just one avenue of marketing. The online presence, as well as the other mediums work together. Think of it this way, you need to appeal to the senses. Your message needs to be heard, seen and able to be touched.
Through blending print and online marketing, you will be able to put your message on items that can be handed out, such as pens or mugs as well as creation of a print advertisement in more traditional media, and of course with the draw to social media and the web, that cannot be forgotten. Use each opportunity to drive your clients to the next piece of information that can be shared wherever it may be.
You can utilize one medium to drive traffic to the other. For instance, some of your potential customers may not go to the web immediately to find what businesses are available to serve the needs they are looking for. If they see an advertisement in a magazine or newspaper that includes your website, they may then decide to go online to find more information, thus leading them to your Facebook page, etc. Sources say traditional media helps you build trust with your clients and is a great way to open the door to blending print and online marketing.
Remember just because it’s an old method doesn’t mean it doesn’t work, it has stood the test of time for a reason. Traditional marketing is not dead. It just depends on how you use it.
If you’re ready to take a leap with a new approach to blending print and online marketing, it’s time to contact Susan J. Campbell Copywriting Solutions. We know how to listen to your needs, understand your story and create a strategy that works for your business. To learn more – contact us today.