Do you have a business that you’d like to see gain more traffic and attention? Increasing sales is an age-old battle that all companies have faced at one time or another. Something you might find interesting is that nearly all consumers conduct online searches to identify and review local businesses. This means that your placement in the search rankings is more important than ever if you want to gain exposure, and the best way to raise your rank is through search engine optimization tactics. 

According to a recent article featured by Social Media Today, almost 70 percent of all search results are impacted by a particular geographic location, and of Google inquiries, 20 percent are for  information within the local area. So say goodbye to Yellow Page ads and embrace search engine optimization. Here are some things impacting your local rank:

• High domain authority
  The better the domain authority, the more viable it will be against other rivaling domains. An improvement to domain authority can be achieved by employing relevant search engine optimization techniques.

• Location info mentioned on landing page
  If your company’s city and state of operation are not mentioned on your website landing page, you are not optimizing your search ranks.

• Number of honorable mentions
  For instance, being listed in the local phone directory helps Google confirm you’re a legitimate area business. For best search engine optimization results, submit directory information to providers online.

• Quantity of Google+ reviews in the area
  Google+ reviews are thought to carry the most weight, so make sure that your business is showing some feedback on the Local Page for Google+.

• Physical location in the city of inquiry
  When a consumer conducts a business search but doesn’t specify an address, results will be limited to only those companies within the local area of the person initiating the search.

• Correct labeling
  Ensure your business comes up in the right category. If you operate a floral shop, it should show up in the Google+ florist category. When no category fits, it’s imperative to create a detailed custom category to help consumers find you.

There are many factors impacting search engine optimization. To achieve the best results, it’s wise to seek the advice of a professional.