The answers are only a few short clicks away, and customers know it.

Search engines are the number one tool to research information on nearly every product and service on the market today. Accessibility to the Internet, in turn, is making the use of search engines all the more common.

Content marketing goals should include getting the attention of search engines like Google and Bing. After all, they are the two top search engines out there and their ratings matter. Improving overall rankings will lead to more customers and better business. Those that are equipped to better understand its content marketing capabilities will find success this way.

If you still aren’t convinced of its potential, the facts speak for themselves. At least 97 percent of consumers search for local businesses online? Geography and specified locations influenced about 69 percent of searches with nearly 20 percent of Google searches made looking for local information.

Here are some tips to increasing your search engine optimization rankings.

• Be specific. Google will limit the listings displayed to your proximity. Make sure and include your physical address in the searched city.

• When categorizing your business, be sure to place yourself accurately. Think general on the first listing and then be more specific on the second listing. If you are a floor contractor, go contractor first, flooring specialist second.

• Remember to include your actual address so that Google can connect you to its already established city center. This will help direct searches.

• In order to be competitive with other domains, Google+ Local Page will need you to be commanding and relevant with your website. This is the only way to stay on top of the game.

• Make sure you get your business’ name out there. The most effective way to do this is to submit your data to online providers and directories.

• Keep the city and state of your business in the first line of your website. If you can add it into your web address, even better.

• Reviews are the quickest way to boost SEO. The more Google+ local reviews, the higher your ranking.

• Keep everything consistent. There’s nothing worse than having your old phone number listed in a directory. Make sure the exact address, including spelling, and information is the same on every piece of data that gets submitted to these providers.

Just remember that details are everything. You never know what a potential customer could be typing in on their next search. Help make their choice easier by guiding them to your business.

At Susan J. Campbell Copywriting we know content marketing and have the solutions to guide you to higher rankings, give us a call today.