Internet guru, Yahoo, has made it clear that it’s on its way to developing a more personal and interactive experience for users. The new face of social media, launched by Marissa Mayer who serves as the corporation’s Chief Executive Officer, is meant to challenge programs currently offered through other giants like Apple, Facebook and Google.
In February, Yahoo revealed a new home page that featured results more tailored than what we had been accustomed to in the past. It hopes to shake things up a bit and capitalize on the success of Twitter by bringing aspects of the platform through to its news feed. Seizing a market opportunity, this new face of social media will incorporate related Tweets with stories of the same subject, including those originating from Yahoo as well as reports produced by outside sources.
An article featured at Search Engine Watch shows what we can expect to see from the new screen layout, which is set to roll out across the country over the course of the next couple of days. This includes the ability for desktop and mobile users to respond to tweets, retweet, and mark tweets as favorites in the same manner they would at the Twitter site. According to Mayer, news of Yahoo’s new face of social media is only part of corporate initiatives to woo consumers through the unleashing of a whole new experience.
In April, Mayer voiced that the program, which she calls #bestoftheweb, is committed to continuous improvement and more frequent updates. If Yahoo’s financial performance since Mayer took over last summer is any indication of what’s to come, we should probably pause and take note as several key figures have improved under her leadership.
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