Most businesses are realizing how critical social media plays in the business world. Facebook, Twitter, Google +, and LinkedIn, should already be a part of your social media marketing plan. But it’s not just about having a presence online. You need to have an active presence which means commitment, industry insight, strategy, and thoughtful content.

Businesses that are getting the most exposure and brand recognition are the ones that are delivering genuine and shareable content. Nearly 27 percent of Americans internet hours are logged on to social media sites. Another 15 percent are spent networking on their mobile devices.

This simply means that you need to take advantage of a captive audience by investing the time and resources needed to build your social media marketing strategy. However, successful social media marketing doesn’t happen over night. It takes organization skills and plenty of dedication. The good news is that it’s worth it. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail, or PPC.

While brand posts earn half of their reach in the first 30 minutes on Facebook, success doesn’t happen over night. Yet it doesn’t have to be difficult either. There are plenty of tools and resources to make social networking more streamlined for sharing and promoting your unique content. HootSuite, Topsy, and Klout are just a few that offer serious management tools that save time and money.

If you’re still considering joining social media, now is the time to make a decision. Social media marketing plans are being implemented in companies all over the world. They understand its power. At least 23 percent of marketers are investing in blogging and social media in 2013, a nine percent increase from last year.

The key is always content and interaction. Because 46 percent of online users rely on social media to make their purchasing decisions it’s important to be there. It’s important to engage a broad base of potential customers because at the end of the day this is what drives traffic to you and creates social lead generation.

If you are unsure about social media marketing, let us help you make the right decision and manage your entire process.  After all, companies say they have found more than 30 percent of their customers on various social media networking sites.