You’ve seen how brick and mortar stores are always renovating, right? It’s not that they have money to burn, it’s because they understand the importance of keeping things fresh. Once a new website is up and running, many of us fail to change it regularly. This can be a key factor in gaining and keeping customers.

Here are three reasons why you should update your website. First and foremost, it helps you as far as search engines go. Customers are looking for the most up-to-date information and by keeping fresh content on your page you allow search engines to track that. There is hidden value put on those websites that offer unique content on a regular basis. Falling behind in this area can drop your rankings and fast.

Updating your website also shows your customers you’ve been busy. Don’t keep grand openings from two years ago in your top news feed. Instead, mention yesterday’s open house for a new product or service offering. Leaving outdated information at the top of your page could make readers think you’ve gone out of business. Make a point to update your website at least once a month, if not every week.

If you have customers coming to your site regularly, it generates discussion and discussion generates revenue. More people are likely to link back to your website if others notice it on social media outlets. People like to share news, so give it to them.

There are several ways to keep your website full of fresh content. You can start off by incorporating a blog. Blogs are a great tool to connect on a personal level with your readers. Look for popular topics within your industry and offer up your opinion on them. Don’t forget to include a way to get feedback within the blog. This will get more attention.

Consider adding multiple menu options, including a news section and an image or video tab. Include photo galleries, which you should update often, and demonstration videos, if applicable. People love visual elements to informative content. The news section can also give them a viable option for returning to your website.

News is a relative term. Even if you think it’s an average occurrence or mundane, put it on your website. That one million product sold celebration or new product launch could be the trigger that gains you a new customer. There are numerous ways to deliver fresh content to your website. We can help you decide what works for your company.