No business can thrive without a brand. For Nike, it’s more than just the “swoosh”. It’s the feeling you get when you wear their shoes or pull on their t-shirts. Most of the big companies have done a great job at getting customers beyond the logo. After all, your brand is more than that.
First you need to know what it is that you stand for. What is your company really all about? Branding ideas have to be just that, an idea. Your logo consists of a design and color palette but what about your product or service. Sell something customers can relate to and help them share in the passion you have for your company.
Branding ideas start with pride. Remember, customers want to feel your passion for your product or service. Look around at your competition. What colors represent their company and what colors do you think best represent yours? Choose carefully because it’s hard to step backwards.
Many companies have made their color a huge part of the brand. When you think of green, Starbucks comes to mind and blue has become synonymous with Facebook right? There are many words and names that go well with certain colors. Find what fits you.
Now that you’ve found that perfect color, wear it well, and often. Customers will start to notice so make sure one of your branding ideas is how that logo reflects the company’s values. It’s also worth noting that your logo should be one of the final components of your business.
Logos are just that, a pretty picture that captures who and what your company is at face value. But you know you are much more than that. Once you’ve established what you want your image to be, design a logo from that concept.
Once you’re to this step, it’s key to keep it universal. From the moment a customer sees your ad to the moment they are in your office it should be the same. Continuity is a big factor in establishing your brand. For a majority of consumers it is all about the experience. It’s that warm fuzzy feeling they get when they share your passion for what you do.
Be sure to deliver a solid experience from start to finish. Whether it’s email marketing, your website, customer support or advertisements, customers should get the same treatment at every level. Taking this extra step will no doubt position your company as a category leader.
If you know what sets your company apart from your competitors, develop a plan to move forward and up the ladder. The best branding ideas have to start with taking the time to bond with consumers and our team can help form those attachments. Contact us to develop the branding ideas you need to catch that potential customer.