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Tag Archives: brand
4 Tips for Successful Customer Engagement
Customer engagement is key to a successful business for many different reasons, but one of the biggest is that engaged customers result in loyal brand advocates. According to Gartner, there are four key attributes of quality customer engagement. Ethical, active, … Continue reading
Who is Listening to Your Brand Story?
Every business person knows the power of a great slogan and a strong story behind a product. Brands can show off their family friendly side like Dave Thomas and his daughter, Wendy, or by making themselves a household name with … Continue reading
Posted in Brand
Tagged brand, brand story, company brand, Susan J. Campbell Copywriting Solutions
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Find Your Brand’s Story and You’ll Find Your Message
Do you ever feel like you are saying too much? Or worse, not enough? Oftentimes, we get so caught up in feeding as much information as possible to our consumers that we share information just for the sake of sharing. … Continue reading
Posted in Brand
Tagged brand, brand story, brand strategies, company brand, Susan J. Campbell Copywriting Solutions
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How to Tell Your Brand Story: Lego Shows Us How
I remember growing up with several different Lego sets, ranging from a medieval castle to modern day sets. I could build elaborate homes for my modern characters or go back in time and have to save the princess in the … Continue reading
Posted in Brand
Tagged brand, brand story, branding, company brand, Susan J. Campbell Copywriting Solutions
4 Comments
Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner
Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading
Monday Morning Coffee: Windy Wine Co. & How We Know They Have Great Wine.
The Chamber’s 94th Annual Banquet was held a few weeks ago; it was a wonderful event with a fun 1920’s theme. From the SJC Team, Susan, Rachel, Jen, and Rebekah attended, ready for an evening of quality information about the … Continue reading
Posted in Monday Morning Coffee
Tagged brand, coffee talk, company brand, Monday Morning Coffee, relationships, target audience, team
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Your Brand Story Establishes Loyalty
Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading
Posted in Brand
Tagged audience, brand, brand story, company brand, marketing trends, Susan J. Campbell Copywriting Solutions, target audience
2 Comments
Monday Morning Coffee with Omega-RMS
If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are … Continue reading
Monday Morning Coffee with The St. Joseph Museum: New Website, New Look
From the journal entries of Civil War soldiers, to the life stories of famous jazz musicians – and from the cultural exhibits of Native Americans to the intriguing tales of early mental health institutions – there’s no doubt the St. Joseph … Continue reading
Do You Get Excited About Social Media?
Social media. Some hear this and get a little happy and excited about the overall prospect of things to come. Others hear this and the cringe that accompanies the grumblings begin. Despite the occasional negative response to social media, the … Continue reading
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