A succinct and persuasive sales pitch: words that every marketer should remember. It’s what many in the industry call an “elevator pitch.” The elevator pitch is meant to last the duration of a short elevator ride. It needs to be interesting enough to get the other party (who had never met you before sharing the same elevator car) to continue the conversation later.

What are the keys to a good elevator pitch? First off, you’ve got to have a product or service that is truly interesting. That’s the hard part. The next step is to think of ways that best convey how that product or service can be hard to live without.

You’ve got to know your customer and know their problems. In as little as two sentences, describe the problem during your pitch and how your product or service can solve that problem.

Always keep an eye on the competition so you’ll know how to differentiate yourself from the rest of the pack. Are you able to offer better services at price point below your competition? Are you offering a solution where others can’t? These are points that can definitely be made a simple sentence.

Be sure to push the fact that you’ve got a team working toward the solution. The expertise within the team can sometimes be the selling point; so don’t be afraid to tout the credentials a couple of the folks working with you.

After you’ve relayed what it is you do, how you do it and who you do it with, let them know how they’ll benefit financially. Sales forecasts during pitches don’t have to be detailed and prolonged, but have a general idea put together so that they’ll know what ballpark they’ll be in once the start doing business with you.

Creating a good pitch comes with much practice, which is something the experts at Susan J Campbell Copywriting Solutions are uniquely suited to do.