Why the TEAM Matters for Content Marketing

Teamwork – it’s something that is critical for Susan J. Campbell Copywriting Solutions. When I first started this venture, the goal was to focus on my kids and my writing. I had no idea at the time that it would grow into the amazing experience it has become – which has everything to do with the people I have on my team.

In content marketing, the actual activities involved are very isolated in that you often must focus on the creation of the content – alone. We’ve expanded this process to include collaboration among core members to get their input and understand how we might improve the experience for our team and our customers.

Our success continues to grow due to the heart and soul these key people put into our organization. This is not just a job – it’s a passion. And we carry that passion into everything we do.

On our blog, we’ll be featuring some of our core team members, highlighting their experiences and why they matter for SJC. I wanted to kick it off with a tribute to Lisa Smith and Rachel McCoy. You’ll see in this picture our “team” pose; as corny as it may seem, that’s really what it’s all about.

We have a number of quality people working behind the scenes on all of our client projects, but Lisa and Rachel are really driving the bus that is headed to our long-term success.

Want to know more about our story? Contact SJC Copywriting today!

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19 Responses to Why the TEAM Matters for Content Marketing

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